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Digital Marketing and Analytics Blog. As a lover of data-influenced decision making, perhaps you worry as well. The last-mile gap is the distance between your trends and getting an influential company leader to take action. Your biggest asset in closing that last-mile gap is the way you present the data.

By Jesse Gross, Semphonic. Hands-On, Practical Use of Web Analytics Tools. Web Analytics Reports and Measurement. Simplifying Analysis, Without Dumbing it Down. Clarification and Contemplation on the Future of Omniture Report Builder. Official Word from Omniture on the Future of Excel Client. Omniture Likely to Phase Out Excel Client. Thinking About X Change Think Tank.